SEO works as a wizardry for targeting traffic on your website. Although SEO helps in increasing the website traffic, it can also lead to a rapid decrease. The primary goal of building a website is to inform people about your business.
Content is the focus of SEO strategy. It is one of the most important Google ranking factors. Appropriate meta tags and meta description help your website rank highly on Google. However, if there is no comprehensive content on your website that a customer is looking for, then Google could spam it. Moreover, just having the correct information is not enough for attracting the visitors. Placing the content correctly is also important. For instance, if a website does not provide enough information, visitors tend to go back to the Google search page. This increases the bounce rate of the website, which would eventually affect your Google ranking.
Do you remember how annoying it was when an image or a certain part on the website kept loading? Long page loading time can jeopardize your website. With the latest technologies, people tend to have more expectations especially if you have 4G or 5G speeds on your device, and your page is not loading fast enough. There are several tools freely available that would help one find the factors increasing the page load time, for instance, Google Page Speed Insights.
According to Aaron Smith, Factank, ” 77% of Americans now use Smartphones”(Pew Research Center, 2017). Hence, mobile phones are a breakthrough to the digital world. If you are creating a website, make sure it is responsive as well as satisfies the cross-platform nature. Your website should not be device dependent or platform dependent. The user should enjoy browsing through the website and should be able to access all the information easily whether they are using an Android, iOS, desktop or tablet. People tend to avoid the mobile optimizing factor and this leads to diverging the website traffic.
According to Aaron Smith, Factank, “one of seven Americans use Social Media “(Pew Research Center, 2017). Hence, Social Media should be the center of your marketing strategy. Regardless of the field, having social media pages and constantly updating them helps in driving traffic to your website. Social media is one of the easiest pathways for users aged between 15 and 65 years. Building a good SEO strategy is a tedious job and considering these four factors could help you avoid killing the website traffic. For professional help in building an SEO effective website for your business, contact www.bexcodeservices.com.