Microsite – Know the Pros and Cons of Building One

Do you want to enjoy the benefits of online presence without the need to burn money on setting up a full website? Well, you can! By creating a microsite for your brand.

As the name states, a microsite is a smaller and simpler version of a website. It focuses on a specific subject, brand or service. For example, you carry several products under different brand names. If you build a site specific to a brand say ABZ, then you are creating a microsite for it.

Many people think microsites are nothing more than a high-priced, fancy mini version of a website with stunning visuals and cool animations. Microsites are however more than that.

Pros and Cons of a Microsite for Your Business

 

1. Pros 

• Cost-efficient

Price may not be the only factor to consider in a business. However, this matters a lot. So if you are on a tight marketing budget, microsites are definitely the less expensive way to boost your online presence. It helps raise awareness of a specific brand, or provide your clients with more focused content.

• SEO advantage

A microsite uses keyword-rich targeted terms that are more effective in generating qualified traffic to your site. So even if you are yet to establish your SEO authority, your microsite can give you the boost you need. Moreover, companies like BexcodeServices can help you establish your SEO authority at the time of web development.

• Effective use of design and resources

When you focus on a specific subject, you utilize all the resources optimally. Programming is streamlined, ensuring efficiency for both users as well as search engines.

2. Cons

• Starting a new site

If you already have an existing website, creating a microsite is basically starting a new one. This means optimization will also start from scratch. Are you willing to prolong the wait for traffic discovery and growth?

• Duplicate content

Google frowns upon duplicate content, which is a major possibility with microsites. After all, you are likely to re-purpose or re-write existing content from your website. If a content is thin, it is also considered duplicate content.

• Counterintuitive and confusing

Imagine an online user who is familiar with the parent website. If they happen to land on a microsite designed for a brand-building exercise, the spinoff might end up confusing them.

• Require more work

While managing both websites and microsites, your time will have to be divided between the same set of activities, asking for twice the effort. For instance, now you need to build a link for both the parent website and its microsite.

Building a microsite is not entirely bad. You just need to ensure you are getting the most benefits out of it.

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