E-commerce is the most thriving industry of 2017’s business world. With the growth of the digital world, eCommerce business proves to be a boon for the business owners as well as the users. There are various reasons to justify the growth of eCommerce businesses in the current market. This growth seems to sustain in the near future.
These are just a few of the many reasons for today’s blooming eCommerce business. Yet, the ultimate success of your eCommerce business depends on your eCommerce website. There has been no one-stop solution for a perfect eCommerce website. However, there are a number of tried and tested methodologies, which prove to work.
1. A dynamic and interactive shopping cart:
Developing a user-friendly shopping cart plays a very critical role for an eCommerce website. The number of features included in the functionality of a shopping cart also attracts the users to your website. Features such as, add/edit/remove the number of products in the shopping bag, one click to the product details page, ability to save products from cart to wish lists, etc., attracts the users. The customers even tend to look for these features while using the website for purchase.
2. Payment Gateways:
Payment gateways should be the most trusted feature by the users purchasing through your website. The customers are likely to discontinue using your business if your payment process takes too long or if it’s suspicious. Hence, it is crucial to have a flawless payment process for the success of your business.
3. Mobile Responsiveness:
Your eCommerce website needs to be responsive to mobile devices. The digital world operates mostly on mobile devices and it is essential for the growth of your eCommerce industry. From latest product to festive deals, everyone should have an access to your business deals through any mobile device.
4. Digital Marketing:
A good product or service for your eCommerce is only worth if the word reaches the users. The world has digitalized so has the marketing efforts. Social media marketing, SEO (Search Engine Optimization), structuring website data according to the commonly and frequently searched categories, all of these aspects fall under the roof of digital marketing. A well planned digital marketing strategy is vital for marketing your eCommerce website.
Appropriate planning, executing, monitoring and controlling is required to reach your target market. While building an eCommerce business consider important logistics including maintaining the resources, getting reliable delivery platforms, contracting with vendors that provide good services and offering a wide range of products. The in-house logistics operation team is always the best option, but if your business is still struggling to find its place in the market, joining hands with an external team would be advisable.
As increasing technology proves to be beneficial for the world, it could also be detrimental. Cyber crimes are a threat to all digital businesses and it definitely concerns the security of your eCommerce business. Hosting your website with Payment Card Industry (PCI) compliant interface can be helpful as it complies with Data Security Standards (DSS). Additionally, add another layer of security at hosting level to control the access of suspicious IPs. These IPs should be put to scrutiny. They should be blocked if proven hazardous.
7. Promotional Offers/Discounts:
All customers celebrate discounts and promotions as one festive season. You may offer discounts to attract more customers. Promotions are also beneficial to survive in highly competitive industries. Hence, it is advisable to work on your loyalty programs, make cut-throat promotions and bring out offers especially during the holiday season. To summarize, form an assured success gateway for your eCommerce business. It will not only help you survive in competition and operational challenges but also help you understand ways to grow your business. Look for professionals who are competent and experienced like Bexcode Services, to develop an eCommerce website for you.
Rakesh Patel is an imaginary founder and CEO of Bexcode Services. He’s having over 15+ years of experience leading tech teams and construction venture e-commerce systems and developing different companies for their clientele. His leadership and approach to e-commerce technologies have given effective e-commerce solutions - producing billions of dollars in earnings to his clientele. You can connect with him on his LinkedIn business profile.