22 Top Web Design Trends to Use in 2020

Web design trends 2020 are an absolute mixture of graphic designs’ visual side and the high-tech side of evolving technology. We can’t hide from the fact that web designing trends are continually changing, but we’ve been impressed with modern website design once we started researching. According to previous research, web design is responsible for nearly 95% of a user’s first impression, and attractive web design can help website owners to improve sales numbers. 

So, web designers are getting incredibly creative while keeping the sites functional and clean of clutter. The following are 22 latest web designing trends for freshening up the web page that website owners can steal for inspiration this year.   

  1. Dark Mode:

In the web design industry, dark design mode is the latest web design trend for 2020. If you wish to invite more visitors to the website, then a dark theme is the best option. Switching to dark mode offers high visibility and contrast using soothing colors. 

This modern design trend provides optimum user experience even without much eye strain. WhatsApp is the most prominent example of dark mode user experience where they give the option to enable dark mode.

  1. Chatbot Integration:

Chatbots integration is the latest web designing tool developed to gradually enhance customer interaction, becoming a part of our lives. These are technical machine-learned programs used to interact with the customer and improve the website’s overall user experience. It provides instant, specific results in a smooth-flowing conversational format. Browsing and navigational elements get replaced by a straightforward Q&A-styled conversation, i.e., Chatbot. 

Humans have a limit to the number of clients they can handle at once. However, there is no such constraint with chatbots, and they can take as many queries as required at once. On the other hand, chatbots are infamous because of their inability to make decisions.

  1. Bold Colours:

The modern trend of 2020 uses the boldest, the brightest colors as it will dominate the design. Bold color is the contemporary movement or technique that gives a fresh look to the website and engages with the user with a different emotional feel. Using bold colors works best when too many other visual elements are not used, in headers and calls to action on blogs and heavy text areas.  

  1. 3D Elements:

3D element is considered one of the latest trends for innovative web designing tools in 2020, 3D elements have created a significant web designing domain space. 3D features make 3D objects look at par with a full 3D application. One can create a series of shapes that can be textured, resized, and reshaped. 

An artist can animate and represent his/her content in a 3D element creatively with the effects interface’s visual connection. The future of 3D features is promising and energetic. Many web developers are adopted to connect with the audience on a non-verbal platform, which is the most robust communication way. 

  1. Ultra-Minimalist Navigation:

The truest proverb is proving to be correct in web page designing also. Minimal web pages speak less through text but convey the message powerfully to the audience through ultra-minimal navigation concepts. The logic behind the minimal concept is the less a user has to think about moving around, the more time they spend on the site. 

On the other hand, imagery is becoming more important as large scale photos and videos can impress users more than the text. Ultra Minimal Navigation is possible using images, keeping the number of colors as less as possible, using negative places using dark colors, and putting things where a viewer wants them to see. 

  1. Mixing Photography with Graphics:

Though believed to be odd, mixing realism with illustration can be original, unique, and beautiful if done carefully. The mash-up of visual elements with real pictures can be delightful and can create a stunning aesthetic if done with a sense of meaning. Many web design company usa use this combination that has proved to be playful and entertaining; on the other hand, the combination conveys a straightforward message to the viewer by establishing a connection with them.  

  1. Glowing, Luminous Color Schemes:

Luminous colors appear to be glowing or neon. There are many ways to use these latest web design trends with positive effect, i.e., combining these bright colors with a dark design, operating above the fold, and using typography. 

This modern trend of using glowing, luminous colors can draw the attention of the user to imagery. To increase user retention and the number of returning customers, web designers should use bright colors. If the web page illustration looks a little dated, you could breathe new life into this by applying some luminous or neon shades.  

  1. Soft Shadows, Layers, & Floating Elements:

Exciting designs are the results of unending efforts towards innovations. Soft shadows, layers, and floating elements are the latest web designing elements and require depth and interest to the website as it looks like 3D lite and makes a design properly layered and more lively. One can integrate this design with text and any photos or images to create an impressive user experience. 

  1. Increased Focus on UX/UI:

Web site’s Users Experience (UX) must be smooth, ongoing, and eye-catching, i.e., page loading must be fast, little clutter, Scannable, relevant, and concise content and multimedia. Web designing should focus on User Interface (UI), and it must be creative.

It should create an aesthetic appeal through storytelling, 3D graphics and animations, unique micro-interactions, dark themes, Voice-enabled interfaces, Image captions, vibrant and colorful illustration, Video transcriptions, No distracting elements, and balanced motion design. These elements create an affirmative impact on the customer’s mind and finally help in achieving objectives. 

  1. Impactful, Engaging Stories:

Recent web designing creates a catchy story to secure a distinctive position in the target audience’s mind. Converting concise content or advertising campaigns into mesmerizing stories will surely convert prospects into loyal customers by creating a strong positive impact on the customer’s mind through clear reflections of the company’s vision, mission, and objectives. 

  1. Dynamic Scrolling:

A few years back, creating long pages was out of the trend, but according to the latest web design trend of Dynamic Scrolling, it’s become possible to see long pages with long scrolls. Dynamic Scrolling is faster than clicking through a complex navigation path and does not slow down or limit the user experience. This modern trend of Dynamic Scrolling is best suited for content and design plans that will include a significant portion of mobile traffic, include frequent updates or new content or have a lot of information presented in a singular way for comprehension.

  1. Custom Illustrations:

Using the custom illustration on the web page makes web design more attractive and realistic. When the home page has a customized message with the picture (original photography) and graphics, the web design speaks louder. This latest web design trend helps websites stand out of the curve, display the brand identity, and make it memorable. With this web design trend, the web page can gain popularity online and boost conversions. 

  1. Grid Design:

Grid-view means dividing the page into columns, and nowadays, many web pages should use this modern trend. Grid design consists of “invisible” lines upon which can place your design elements. Grid design helps to achieve effective alignment and consistency with little effort. A good grid relies on design principles to determine better breakpoints, appropriate column widths for typography, 12-, 16-, 18- or 24-column grids that allow flexibility with columns’ division and spacing consistency. Grid designs will help to appear web page thoughtful, organized, neat, and structurally sound.

  1. Asymmetry Layout:

The terms “asymmetrical” and “off-balance” are not interchangeable. Designs that lack symmetry are still capable of balance. Asymmetry Layout tends to be more exciting and dynamic when the website owner seeks a more playful layout to convey user interest. Using the Asymmetry Layout, a website designer can create a unique product, grab the attention, and evoke the movement’s feeling. Asymmetry Layout is the top design trend for 2020. 

  1. Hidden Navigation:

Web navigation refers to navigating a network of information resources in the World Wide Web, organized as hypertext or hypermedia. The latest and more popular trend for web design trends for 2020 is to hide its web navigation off-screen.

This trend reveals the menu when you interact with an element. The interaction can be a click or a hover by the user. The hidden navigation appears typically as a hamburger menu but occasionally its text or symbol-based. This modern trend helps clean up the clutter from the webpage, and website owners can save a lot of space.  

  1. Voice Search Interfaces:

Voice Search Interface allows web users to interact with the websites directly through voice commands. This modern trend will add functionality and usability to the webs. This trend in web design makes website elements accessible for physically disabling users. 

  1. White Space:

For better visual appearance, keeping white space around the web page is a modern web designing trend that helps the webpage stand out among the competition. White space in web page designing refers to the blank area between the design elements. Different types of white spacing include the margins around the page, the length around each of the visuals, and the spacing between columns and text lines. Using a solid white frame gives the website a defined structure and stability. For better visual appearance, using white space is the latest web design trend, creating a perfect design foundation. 

  1. Oversized Lettering and Bold Color:

For simplifying the web design, website owners should use the new 2020 trend of oversized lettering on the home page. This trend will draw attention to a particular brand name or business objective by putting it in big size. This significant benefit of using oversized letters will be a remembrance, and grabbing more attention among the user and are more likely to come back on the same platform. To be on top of 2020 website trends, website owners can pick one bold color that fits into the brand palette and uses it as an accent for a hover state. 

  1. Motion and Interactivity:

Till 2017, video integration was the best web design, but due to the slow page loading issue, the new trend of 2020 in web design has replaced short moving animation and graphics. This modern trend doesn’t take much time to load and make the message clear to the user. Using interactive layers is in the latest web designing trend as it gives user scrolling while elements on the screen move in different ways. Gamification is another new trend of web design and is the most interactive design element. This modern trend can create a name generator, build an ROI calculator for the business, and validate its email address.

  1. Solid Color Blocks:

Solid color block design refers to dividing content into a grid and applying different colors to create a card-like mosaic. This style focuses upon two or three hues and differently sized squares and rectangles to make a striking impact and vibrant energy in the user’s mind. Such blocks can be created by placing separate images and content in each box. For completing each block box more captivating, the web designer can use the different shades. Solid color blocking arose during the modernist art movement of the 20th century. But in today’s design world, color blocking has evolved into a stunning uncluttered trend. 

  1. Full-Screen Forms:

Full-screen forms at the home page play a significant role in initiating and completing many website interactions. Through full-screen forms, the process of submitting forms is simplified and easier for site visitors. It plays a vital role in generating a query for a product and signing up for a service to fill delivery details for a product. It is another growing trend in web design. Sometimes, users consider filling the full-screen form a tedious task. For creating more user’s interest in serving the full-screen way, designing the full-screen layout with an expansion option will be more effective.

  1. Split Screens:

Split screens for the desktop browsing visual design can – enhance user experience on smaller devices. Side-by-side Split screens are the most common – and popular – use of this design trend as it provides two pieces of information side–by–side on large screens and falls into a vertical stack on mobile devices when appropriately designed. Top-bottom Split screens that feature a top and bottom panel are growing, particularly with e-commerce sites.

It highlights two horizontal elements, helps drive the user down the screen, and provides choices to control their experience. Simultaneously, a perfectly symmetrical spilled screes design is also popular, as it does not cut the screen precisely in half. The larger content area will be what the user sees first compared to the design’s lighter side.

“Keep it simple! Your designs will be easier to maintain and to build upon.”


Rakesh Patel is an imaginary founder and CEO of Bexcode Services. He’s having over 15+ years of experience leading tech teams and construction venture e-commerce systems and developing different companies for their clientele. His leadership and approach to e-commerce technologies have given effective e-commerce solutions - producing billions of dollars in earnings to his clientele. You can connect with him on his LinkedIn business profile.